– Virtuance & Diakrit provide visual content and integrations to brands that are serious about growing their business –

CHICAGO – (September 26, 2022) – Leading Real Estate Companies of the World^® has selected Virtuance & Diakrit for its Solutions Group program of preferred business resources for its global network of 550 market-leading real estate firms. Virtuance & Diakrit provides high-quality marketing content including magazine-quality photography, 2D and 3D floor plans, virtual tours, digital renovating, decorating tools and video to over 2,000 leading brokerage brands worldwide.

“Virtuance & Diakrit gives real estate brokers a strategic advantage by ensuring all their listings are brand consistent and are widely advertised to everyone in the market. And, with technologies that highlight what it could be like to live in any given property – without even stepping foot inside – they help buyers feel more confident in their home buying decision,” said LeadingRE Vice President, Sales/Partnerships Jeff Kennedy.

With established networks of photography in the United States, Australia, New Zealand, Sweden, Norway and Denmark, Virtuance & Diakrit is well-positioned to serve LeadingRE’s membership.

“We’re excited to join LeadingRE’s prestigious Solutions Group. LeadingRE attracts some of the world’s top real estate firms, such as our clients John L. Scott in the US, Barfoot & Thompson in New Zealand and Belle Property in Australia. These firms have successfully won more business with the help of Virtuance & Diakrit’s high-quality marketing content. Our vision is to be the provider of choice in digital real estate marketing globally. By joining with LeadingRE, we look forward to establishing new relationships with leading firms in the U.S., Canada and central Europe to help them become a brand top-of-mind for anyone thinking of buying or selling in their market,” said Dick Karlsson, founder and Head of Global Sales & Marketing.

Learn more about Virtuance & Diakrit at experiences.diakrit.com/LRE22. Learn more about Leading Real Estate Companies of the World^® at www.LeadingRE.com.

 

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About Virtuance & Diakrit

Virtuance & Diakrit are the leading providers of digital real estate marketing content in the United States, Europe, and Australasia. Virtuance & Diakrit work with 2,000+ leading brokerage brands worldwide and help them successfully win more business and grow their market share through industry-leading marketing content, including magazine-quality photography, 2D and 3D floorplans, virtual tours, digital renovating and decorating tools, and video.

Creators of HDReal^®, an industry-leading AI-powered image processing system, Virtuance & Diakrit automate key processes in real estate marketing, which enables real estate professionals to improve their marketing effectiveness, differentiate their brand, and drive consistent results for their clients.

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Since the easing of the lockdown, we have found ourselves in a new phase of the ever-evolving employment cycle: trying to readjust our office habits after working from home for nearly two years. Some companies have called their employees back to the office full-time; others fully adopted flexible working a la Silicon Valley and reimagined their business culture entirely. However, the majority of firms have gone with a hybrid model, allowing employees to work remotely some days of the week and come into the office on others.

We have all heard arguments for and against working from home, and the truth is there is no one way of ensuring employee satisfaction and productivity in a modern workplace. All offices and corporate cultures have their own best practices, which reflect their individual needs and the company’s ethos. As long as the needs of the business and clients are diverse, the work model can also be flexible, in order to accommodate ever-changing industries and the external factors that influence them.

It is clear many employees enjoyed the greater flexibility that came with the pandemic, and this is an element of work that has been adopted as businesses sought to reintroduce office life and face-to-face contact. The hybrid model is a great way to optimize productivity, in addition to being flexible and forward thinking. As exciting as this is, we are failing to come up with a unified standard for what that hybrid working model will entail across our industries. According to Forbes, 70% of workers prefer remote working, whilst over 65% of workers want opportunities to spend face-to-face time with their colleagues. Business owners and management, therefore, face a conundrum, and many have gone the extra mile to ensure offices are better equipped to offer flexible working within their infrastructure.

But how flexible can hybrid working really be? Do we all have the same understanding of what hybrid working means? What does it actually look like in practice? Recent studies show that employees and employers have no interest in going back to the office five days a week. Some companies, especially those in the tech sector, are proposing the reverse of most hybrid model working conditions, such as allowing employees to work from the office only a few weeks per year. It seems the most popular variation is going to the office for two or three days a week and working remotely on the others – which brings a new set of questions: do employees pick and choose which days they come into the office? Or, do we simply have set days when everybody comes in?

If the days are pre-determined by the company then the workspace will become a more social environment, which would help employees enjoy the benefits of face-to-face interactions and brainstorming, not to forget morale and team building. It would also give staff an opportunity to book client meetings on those days, which is a vital cog in the global real estate industry, for example. Considering the office would be empty during the rest of the week, it would also cut operational costs.

On the other hand, giving employees the responsibility to choose days most suitable to them could have a positive impact on promoting a healthy work-life balance. However, this could present obstacles with effective diary management, as employee schedules would be independent to their colleagues, therefore limiting collaboration time.

There are endless options when it comes to the hybrid model, and the truth is a one-size-fits-all approach doesn’t work. Giant corporations and start-ups have different staff requirements – tech and creative businesses might prefer full flexibility, as much of the work is desk-based while architects may need more time in the office to work on drawings and design plans. If we did all switch to remote working entirely, we could see offices close down across the globe and town centers become ghost towns. There can be structure within hybrid work, as long as we see this shift as an opportunity.

The property industry has always been considered more traditional than others, as it requires in-person interactions, and most buyers would prefer to see properties before making a decision. However, the great benefits of technology during the pandemic illustrated a hybrid approach on VR viewings and virtual meetings as well.

Companies can maximize the effects of hybrid working by committing to current technological advancements and set a new standard for themselves. Investing in team building, increasing the use of internal organizational tools such as Asana, Teams and Slack and doing research in order to create the best hybrid model for them. Setting rules and boundaries that align with the company culture and the demands of the employees can foster a highly positive work ecosystem. Let’s be innovative, bold and explore the most efficient ways of building a new workforce culture.

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