– Curbio is an all-in-one pre-listing home improvement solution built for agents. –

 

CHICAGO – February 22, 2021 – Leading Real Estate Companies of the World^®, a global network of more than 550 leading independent real estate firms, has named Curbio to its Solutions Group, a collection of preferred  business resources.

Curbio is the leading national home improvement company for Realtors®. Curbio partners with agents and their clients to make repairs and updates to get homes ready for market fast, with no payment due until the home is sold. As the licensed and insured general contractor, Curbio offers a one-stop solution, from permitting, to project administration, to punch-list for projects of all sizes.  As a national technology-enabled company, Curbio has modernized and streamlined the old fashioned home improvement experience to take the workload and uncertainties out of residential real estate projects and keep them on track for closing, so Realtors can spend their time selling more homes.

“Curbio offers a comprehensive pre-listing home improvement solution, built with agents in mind, allowing them to improve service for clients, expedite sales and, ultimately, do more business,” said LeadingRE Director of Sales and Business Development Jeff Kennedy. “Their pay-at-closing model makes it a tremendous value and helps generate top dollar.”

“We couldn’t be more excited to partner with LeadingRE as we modernize home improvement for their network’s buyers and sellers and help make every agent more successful. LeadingRE’s mantra is “Making the Best Brokerages Better”. Curbio is confident we will contribute to that goal by offering LeadingRE brokerages the only turn-key home improvement solution built specifically to deliver the speed, resources, online customer experience and pay-at-closing terms that keep every real estate transaction moving forward,” said Curbio Chairman, President and CEO Rick Rudman.

Learn more about Curbio at curbio.com. Learn more about Leading Real Estate Companies of the World^® at LeadingRE.com.

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About Curbio

Curbio is the leading national home improvement company for Realtors®. We partner with agents and their selling clients to get homes ready for market fast, with no payment due until the home is sold. As the licensed and insured general contractor, we offer a one-stop solution, from permitting, to project administration, to punch-list. Our national scaled operations, proprietary technology, and five-star team of project managers and contractors enable us to streamline and improve all aspects of the home improvement experience. From simple repairs to large renovations, count on Curbio to get the job done and make every listing a success.

 

About Leading Real Estate Companies of the World^®
Leading Real Estate Companies of the World^® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 550 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

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This article by LeadingRE Executive Vice President, Global Operations was originally published on PrimeResi (subscription required).   

 

For most people TikTok is a social network where teenagers perform dancing challenges and upload videos, often involving their pets. If you are over 40 (like me) chances are you’re not on TikTok and perhaps only became aware of the app last summer when Donald Trump threatened to ban it in the US fearing data sharing with China. However, we are now seeing real estate agents adopting the platform to advertise multimillion-pound property listings globally.

The relatively new social media platform allows users to create and share short videos. To say it’s become popular in the last couple of years would be a massive understatement. It’s now the world’s most in-demand social media channel with 800 million users worldwide and an impressive 1 billion views per day.

TikTok is still a playground for Generation Z: users aged between 16 and 24 account for over 41 per cent of its users. However, on the back of its incredible growth and impressive numbers, some agents from around the globe have started using the app to promote their listings. In fact, TikTok stats show that property searches have become popular on the app with the hashtag #realestate gaining over 2.9 billion views, #realtor 640 million views and #property 306 million views. If the younger generation regularly use this platform, then it makes sense for agents to also be present in the space, particularly as this age group grow older and begin buying and renting real estate.

Incredibly, there are also now “real estate agent guides to using TikTok” popping up online. Most of these early adopters are in the US, but the UK and other key markets are catching up. TikTok is now being used by housebuilders too. The global lockdown restrictions over the past year have forced companies to seek creative and innovative ways to market their properties, and some savvy developers saw the opportunity to experiment with the platform in marketing new homes.

TikTok’s technology is user-friendly and fairly straightforward, so if someone views a property video, they can share it easily, helping generate exposure for the listing. However, a quick look on the app shows it is at its very early stages of development as a marketing strategy. If you were to browse through the hashtag #realestate you will find that many of those videos are only vaguely attached to homes and property and some are completely unrelated. This is mainly due to the way that TikTok’s algorithm works. The landing page when you open the app is called For You. It’s a feed based on videos you have watched or interacted with. It does not feature people you know or follow like Instagram, for example.

So as things currently stand, it is quite difficult for a hopeful buyer to find their dream property on TikTok. The content on the app can become viral for all sorts of reasons, but it can give way to another meme or trend in the blink of an eye, meaning your listing can quickly become yesterday’s news. For this reason, I don’t see this becoming a core marketing strategy for brokers in the immediate future. However, it can certainly be used as a supporting part of the marketing mix, to generate more exposure – and even have a chance of going viral. Recent research shows Millennials and Generation Z will make up 45 percent of the luxury market by 2025, so now could be the time to jump onboard the TikTok bandwagon, even if there are a few issues to navigate. It will be interesting to see how property companies make use of the app’s undoubted potential in the years ahead.

 

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CHICAGO – 2/08/21 – Parks Realty has been awarded the prestigious RELO^® Quality Certification from Leading Real Estate Companies of the World^®(LeadingRE), a global network of 550 market-leading real estate firms. The only program of its kind, the RELO^®Quality Certification (RQC) quantifies and qualifies relocation service excellence. Modeled after the Malcolm Baldrige National Quality Award, it was created by LeadingRE to provide measurable standards for the pursuit of relocation excellence.

Parks Realty, a leader in the Nashville and Middle Tennessee market, earned the certification following a rigorous application process, overseen by a committee of leading industry professionals. All aspects of the company’s relocation operations were evaluated, using specific criteria to evaluate performance, staffing, training and education, quality and scope of services for relocation clients, program marketing, customer satisfaction, technology resources, office facilities, and more.

“We are delighted to award the RELO^® Quality Certification to Parks Realty in recognition of their success in providing superior relocation services to individual families, as well as corporate clients. They join a prestigious group of companies that have earned this distinction, signifying proven leadership in the relocation industry,” said LeadingRE Executive Vice President, Member Services Kate Reisinger, CRP.

“Parks Realty strives to exceed expectations from start to finish when assisting clients and customers moving to and from Middle Tennessee. The RQC is the ultimate testament to our dedication to serving our clients and customers, and we are honored to receive this designation,” said Michele Barnes, CRP, Parks Realty’s Director of Relocation.

Parks has been in business for over 45 years and is consistently recognized for excellence. The company is locally owned and is highly committed to and invested in the communities it serves. Parks advocates for clients and guides them through real estate transactions with extraordinary service, uncompromising ethics, and exceptional knowledge. This environment of performance mixed with care for agents and staff translates to the best possible real estate experience for home buyers and sellers.

To see a full list of RQC companies, visit LeadingRE.com/rqc.

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About Leading Real Estate Companies of the World^®
Leading Real Estate Companies of the World^® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 550 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

Read More